Staying on trend is a must if you're illustrating and designing work for commercial clients. I spend a few nights a week researching trending topics and what will be the next big theme. I've purchased trend reports in the past, but started making my own when I realized I still had to do hours and hours of additional research to fulfill what I need as an illustrator/designer. Wistful moods and macro trends with generalized themes were just not cutting it. I needed more—which animals, pattern styles, typography, etc were going to be popular. I've started making my own trend reports to help solve this not only for myself, but for the greater commercial art & design community.
The Trend + Icon Report focuses on specific themes and provides a list of concrete imagery so you can sit down and start working on your next creative project without having to spend your time on research. It's a PDF format which means you can view it on your devices. I have the report open on my iPad Pro while I'm illustrating which has been amazingly convenient (I love the double-window view on the iPad Pro!).
Here is a free page from my newest report. Feel free to share!
The first trend report for illustrators, designers, and artists that focuses on trending icons.
This trend and icon report gives concrete imagery and themes for the AW 19/20 consumer season with chances of some icons and colors lasting up to 5 years. It includes 26 stories covering florals, pattern variety, folk art themes, icons, colors, and more. Print out the PDF for your workspace or view it on your devices for on-the-go access.
Fashion directly affects consumer trends but I rarely see my design and illustration colleagues capitalizing on this knowledge. I identify and give examples of trending icons from the 2018 runway shows that will influence consumer trends in the AW 19/20 season. I have extensively researched trends over the past 5 years for my design and illustration career. In that time I have used my trend research to create, license, and sell illustrations, greeting cards, surface patterns, children’s books, wall art, party supplies, and more to top brands around the world. I have also consulted companies on upcoming trends giving them a heads-up in the consumer market.
Downloadable 31-page PDF you can print or view on your devices
26 Trend Stories
Descriptive labels of each trend
150+ hand-picked images
Covers the 2018 Runway shows which will determine trends for the AW 19/20 consumer season and beyond